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Sony Ericsson takes digital imaging
in camera phones to new heights today with the launch of the K800
and K790 phones, the first handsets to carry the Cyber-shot™ brand,
a true mark of imaging quality. Both are highly capable mobile
phones with integrated 3.2 Megapixel digital cameras with Autofocus,
Xenon flash and BestPic™ - Sony Ericsson’s unique imaging technology
that allows you to capture exactly the moment you desire. K800 and
K790 combine advanced image capture capabilities with high speed
data transfer, making them perfect tools for shooting and sharing
high quality pictures and videos. K800 is a dual-mode UMTS/GPRS
phone and the K790 is a Tri Band EDGE phone. Both are available from
Q2 2006 "With the Cyber-shot™
phone we aim to create a new lifestyle of ‘imaging communication’ by
combining Sony Ericsson’s unique mobile applications and Sony
digital imaging technologies,” said Rikko Sakaguchi, Senior Vice
President, Product and Application Planning, Sony Ericsson. "Our aim
has always been to innovate and create new values for the mobile
life, and with the Cyber-shot™ phone we will enable anyone to enjoy
an entirely new level of communication –taking quality pictures of
anything, anytime and anywhere, and sharing their precious moments
with others"
The handsets have
a classic Sony Ericsson design, with a large screen and responsive,
tactile keypad with a sleek and stylish dual front phone design.
Turn the phones horizontally and there you have a digital still
camera. Simply slide the active lens cover downwards and a user
interface similar to that of a Cyber-shot™ camera automatically
appears A completely new
feature developed by Sony Ericsson is BestPic™, which ensures that
you never ‘miss’ an important picture. Press the shutter button once
and get 9 full quality 3.2 megapixel pictures to choose from in a
time sequence – 4 pictures before and 4 pictures after the actual
image you captured. All 9 pictures are displayed as icons on the
display. Simply scroll backwards and forwards through the 9 images
and save the ones you like best
The K800 and K790 offer full support for
a complete digital imaging lifestyle. Printing is possible without
the need for a PC thanks to PictBridge™, a feature that transfers
pictures directly to a printer by using a USB cable. Storing and
managing image files on your PC are made easy with the supplied
Adobe software, and the phones are among the first to feature fully
integrated Picture Blogging Blogging is growing exponentially as a
way of sharing personal experiences with words and images, and
Picture Blogging in K800 and K790 allows users to create and update
personal blogs directly from the phone in just a few clicks
Business users will find the K800 and
K790 valuable work tools while out of the office and the sleek
Velvet Black casing fits neatly with the professional image. Full
HTML browsing with RSS feeds and Google Search give you high-speed,
graphic-rich Internet use. Support for standard push email and a
connectivity suite comprising Bluetooth® 2.0, USB 2.0 and Memory
Stick Micro™ (M2™) means that keeping in touch is effortless. A
complete entertainment package including music player, 3D gaming and
an RDS FM radio are also provided for business downtime or
relaxation Courtesy of Sony |